Web connectivity Ltd is the back office software and systems integrator for larger commercial insurance companies that creates greater efficiencies and more opportunities.

For the majority of the Insurance industries major firms they combine insight into industry processes with deep technical understanding, developing solutions through a commitment to productive, long term client relationships.

The challenge

As an experienced outift WCL were struggling for a consistent positioning message and tone of voice.

From marketing, sales and accounts, there was no easy conversational style where the team could communicate their value proposition to clients.

The truth

After uncovering the key thoughts and insight from stakeholders, customers and the wider team this was defined down to a single brand message that will drive the business forward for years to come.

The brand message ‘Closer connections for business’ was represented in a dynamic wave as two individual paths were elegantly crafted to depict the waveforms of voices engaged in a conversation. The idea is that WCL software bridges these conversations which was expressed by the radiating lines and gradient of colour between the paths as they become gradually aligned. 

A key strength of the wave element lies in its flexibility, allowing for quick modeling of new forms. This ensured the visual idea remained both fresh and distinct, keeping the brand visually engaging and adaptable.

The Web Connectivity Logo features a flowing stream of gradient letters. Each upward angle forms a fluent marque which transpires two core brand messages; change and collaboration.

"The work was just incredible and i can't believe the difference it's made to our company. The whole team at Truth or Dare were absolutely superb and i can't wait to work with them again on some projects we've got coming up in the future. From all at WCL, we love your work!"

Client name | Web Connectivity Limited

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