Type:
Rebrand
Sector:
Marketing
Audience:
B2B
Overview
Pier is an integrated communications agency who are building the profiles of some of largest brands within the food & drink and renewable energy sectors.
From smashing social media for Greene King’s new Ice breaker Pale Ale to highlighting the issues within the Affinity Water area with their ‘Save the Streams’ campaign, Pier’s work has been successfully building more meaningful brands.
The challenge
As a growing agency Pier felt that they were not getting the recognition they felt they deserved.
The challenge was shifting the perception from a PR or marketing team into that of a far more creative integrated communications agency. Pier believed that its fundamental brand concept, centered around expanding the influence of its clients, was not fully acknowledged by external parties.
The truth
A dual approach of insight gathering and idea workshopping allowed for a deep exploration of Pier's strengths, enabling a realignment in the agency's brand idea, reigniting its power and impact.
As a part of this brand repositioning, a new strapline, “Reach Out,” was created to encapsulate the agency’s essence and overarching message.
The visual identity took this message and expressed the way the team brings excitement and energy to projects with a vibrant seaside theme, while also paying a tribute to their heritage.
The character and energy of the agency was important in the logo refresh. Still maintaining the essence, the marque was given more of a youthful smile as apposed to the previously classic journalistic typeface.
